I love eyelash extensions. It's so great to be able to give clients a fuller, more youthful look that can last for weeks on end. But I'm not going to lie—it's not easy getting new clients. The good news is that there are plenty of ways to market your eyelash extension business and win over new customers. So if you're a beauty professional looking for new clients, keep reading!
Post photos and educational content on social media
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Post photos of your work
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Show off the work you’ve done by posting photos on Instagram, Facebook, and other social media platforms. This is a great way to show how you approach eyelash extensions with your clients and give potential clients an idea of what they can expect if they choose you.
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Post photos of yourself
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If people are looking at your photos but don’t see any image of yourself, it seems like there may be something missing in the overall presentation that is causing them to feel uncertain about working with you or hesitant about booking an appointment right away. You want them to feel comfortable with who will be taking care of their lashes! If they have questions or concerns regarding anything at all (such as pricing), this will also come across in their comments if there aren't any pictures featuring a person interacting with potential customers directly (no matter how professional the models look).
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Also include educational posts directed at lash clients so they know you are a professional in the field and are knowledgable in all things lashes, including clients health and eye safety.
Offer free services and post reviews
Offer a free service to a friend, local business, or community group. Imagine that you’ve just finished an eyelash extension application and you want to tell all your friends about it! What better way than offering them the same treatment for free? You can even advertise on social media: “Who wants eyelashes? I’m giving away one free application.”
You can also create content for your local business or charity by offering a discount on services in exchange for leaving a review on Google (or whichever platform is best for you). This will help others know about your business and allow potential clients to see what others have said about it before making their decision.
Ask for referrals
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Ask for referrals. This is the easiest way to get new clients and should be the first step in your marketing strategy. Ask your existing customers if they’ve had friends who may be interested in eyelash extensions, or ask them to refer you on social media and through word-of-mouth. If you have a business website, include a “referral program” page where potential clients can sign up for discounts or other rewards if they send business your way!
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Get recommendations from businesses like yours (ie: salons). Don't forget about networking events - people are always looking for someone new and different so you'll have no problem standing out among the crowd! Offer discounts on services at these events too (especially if it's just one day each month where prices are reduced).
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Tell everyone about what you do via email blasts, newsletters sent out every week/monthly etcetera...and don't forget about social media channels too! You can also offer free consultations which will help build trust before committing fully with something like eyelash extensions which can cost quite a bit more than traditional lashes but last longer too - especially when done by an experienced technician such as yourself :)
Advertise on Facebook
You can drive traffic to your business with Facebook ads. This is a great way to find new clients and market your eye lash extensions business. Here's how:
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Create an ad: You can create an eye lash extension ad in just a few minutes and start targeting people who are most likely interested in what you're selling. You'll want to target women aged 18-35 who live near you and have specific interests, like "makeup," "beauty," or "spas."
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Write an effective ad: The important thing here is getting the reader's attention—so make sure it's engaging! For example, if you're offering special deals on lashes, include the price of those lashes (and be sure it's something really good). Let people know where you are located and target people in your specific area.
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Set up tracking options: Once someone clicks on your ad (that means they are interested!), track what happens next by following these steps: go into Ads Manager > Campaigns > All campaigns; select one campaign; choose Edit Settings at the top right corner of that campaign; then click View Settings under Advanced Options toward the bottom left corner of that pop-up window. From there scroll down until you see “Page link tracking” checkbox at top right corner—check it off! This will enable page views within an ad run so advertisers can track how many leads per day are generated from each Facebook post related specifically towards their company logo being shared publicly within groups such as Yelp or Google+ Local listings plus Pages themselves being liked/followed (which happens automatically after clicking through).
Connect with local businesses
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Identify local businesses. Businesses in your area that you can connect with and offer a discount to are the best type of clients. If you're doing eyelash extensions, try finding businesses that sell makeup, clothing stores or boutiques, salons and spas, hair salons and barbershops, nail salons & spas (if you offer manicures), tanning salons/spas etc.—the list goes on! You'll want to make sure that your pricing is affordable for these types of clients as well as any others who come looking for you after seeing your posts online or in person.
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Build a network of contacts within those businesses by asking if they know anyone who would benefit from what you have to offer at their salon/store/etc., then get their contact info so that you can reach out when needed! Having a large network will help spread word about whatever services or products your business has on hand without having to spend time posting ads all over social media sites like Facebook or Instagram because chances are someone else already did it already—and probably did it better than how I could ever do it myself (you know how much I hate being tied down). Plus they might even direct clientele back towards us which makes things easier since all we have left then is just showing up at work every day."
Get out there to build a network
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Get out of the house. If you want to find new clients, you need to get out of your comfort zone and meet some new people. It's easier than ever with social media, which allows you to connect with others in your area through shared interests or common experiences.
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Be open to opportunities. You never know where a conversation may lead; be open-minded, friendly and approachable so as not to miss any opportunities for new connections that could lead to business!
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Be genuine and authentic in all interactions with potential clients - whether it's an initial meeting or a follow-up phone call months later - so that people can see who YOU really are from the beginning! Your authenticity will build trust between yourself (the service provider) and potential clients; this is essential for establishing lasting client relationships over time since trust is key when it comes time for them deciding which lash extension services provider they'll choose which one should be yours!
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Go to industry events, meet other lash artists. Don't see them as competition as everyone is doing their own thing in their own locations. See them as support and ways to learn from each other.
It's all about word-of-mouth.
Word-of-mouth is the most effective way to find new clients, and it's also the most effective way to build your business.
Word-of-mouth can be generated in a number of different ways: through networking, at networking events, over social media channels like Facebook groups or LinkedIn groups; on your own website (where you have an opt-in form for those interested in learning more about lash extensions) and even by word from existing customers who are happy with the service they received from you.
Conclusion
Eyelash extensions are an easy way to make your existing clients happy and get new clients in the door. There is a lot of competition out there, so it’s important to stay on top of things like social media, networking with other local businesses, and asking for referrals from current customers. If you have any questions about eyelash extension services or would like more information on how we can help your salon grow its client base then please contact us today!